Exhibition Information

The largest B2B gaming industry exhibition globally, known as ICE Totally Gaming (ICE) It is one of the largest gaming industry exhibitions in the world. The organizer, Clarion Gaming, has announced that registration for the event is now open. ICE London attracts over 400 companies globally each year to exhibit, making it an essential annual event for those involved in the industry and one of the most unmissable exhibitions of the year.

ICE London was the last major industry exhibition held before the global COVID-19 pandemic in 2020. The event was canceled in 2021 but is planned to take place from April 12th to 14th, 2022, at the ExCel London exhibition center in the UK. ICE London features a diverse range of exhibits covering various sectors of the global gaming industry, including online gaming, land-based casinos, lottery games, sports betting, electronic games, mobile gaming, and more. As a result, ICE London annually attracts key stakeholders from the global gambling industry, including operators, regulatory bodies, suppliers, retailers, game developers, buyers, and others.

Clarion Gaming Group General Manager Alex Pratt said, "It's incredibly exciting to finally be able to talk about attending events in person again. ICE London is not only the world's largest gaming event but also one of the two biggest annual exhibitions that take over the entire ExCeL venue. It offers a unique opportunity to see the global industry all in one place, with visitors attending from all corners of the world."

"From game creators to distributors, operators, retailers, trade associations, strategic bodies, and regulatory authorities, everyone involved in every aspect of the gambling industry supply chain needs ICE. It successfully brings together numerous innovators from around the globe, described as a billion-dollar idea hub, and for most industry professionals, it's one of the annual events they strive to attend."

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